When I was maybe ten years old, Shasta ran a curious marketing campaign. One can of Root Beer and one of Cream Soda, along with a coupon, were delivered to every doorstep that subscribed to the Deseret News. That was it — no strings, no explanation. Just two sugary gifts waiting in the shade of a screen door (or hanging on a fence post).
You would have thought a soda truck had spilled its carefully bagged treasure across the suburbs.
One of my friends had an idea. What if we just… took the sodas, and not just ours, but everyone’s? We didn’t frame it as stealing — even though that’s what it was — we were just going on a soda run.
Porch after porch, house after house, we gathered up cans like scavenger hunters on a fizzy quest for childhood glory. I don’t remember how many homes we hit. 20? 30?
We drank some of it, laughed until our sides hurt, and then, naturally, we decided to have a “soda fight” in the side yard of our house. We shook up the cans as violently as we could, popped them open just enough to produce a stream of soda, and sprayed each other with the full force of carbonation and sugary soda stickiness.
Our joy was short-lived.
Some of our ill-gotten soda ended up on the side of my house — dripping down the siding into the raspberry bushes growing there. My dad happened to come out, saw the mess, and put an immediate end to our little escapades. We were given a hose and some rags to clean the house — what we could reach — and the assignment to go back to every home we’d “borrowed” soda from, knock on the door, and apologize.
That part wasn’t fun.
It’s my earliest memory of being seen as something I had done rather than who I was. Honestly, I was a rule-follower, especially at that age. I was a “good kid” with a strong conscience. Generally, I wanted to do what was right, but that day, what I wanted more was to be included. The mischief, I suppose, was like this invisible badge of cool.
It’s funny how some experiences serve to define us more than we could realize or appreciate in the moment.
Turns out, I’ve been chasing applause for a long time. Even when no one’s clapping.
There’s a particular kind of exhaustion that comes from measuring your life based on public perception. For so many adults, it creeps in, disguised as responsibility, excellence, or growth. It’s constantly whispering, Will they like this? Will they approve? Will this be good enough? Sometimes the “they” is clients. Sometimes it’s family. Sometimes it’s the echo of an old teacher or a younger version of myself who had very specific ideas about what success was supposed to look like.
Public approval is something I’ve been working to pull away from, but even as I’ve been writing over the last 60 days, I find myself fighting the urge to bend toward what might resonate; second-guessing sentences that feel true but might not land well. It’s a weird tension between honesty and performance.
Of course, it’s not just about writing or business — though for me, that’s where it tends to show up most.
Most of the time, it shows up when I hesitate to say what I really think to someone, because it might make them uncomfortable. It also shows up when I delay changing something — even when I know it’s right — because I’m afraid of what it might signal. Worst of all, it shows up when I keep doing something I no longer believe in because walking away would look and feel like failure.
For as long as I can remember, I’ve wanted to show up as competent and strong. As insightful, reliable, and useful.
More and more, though, I’m coming to the realization that the voice I need to listen to isn’t the crowd. It’s in me.
I’ve published pieces that got almost no reaction, but when I’ve gone back and reread them — sometimes years later — I’ve thought, that was the right thing to say.
Lately, I’ve started questioning whether every project is worth saying yes to. I want to work with people who genuinely value what I bring, not just fill my calendar. I’m learning to say no to those who once held power over my work, and yes to things that won’t pay me a dime but feel rooted in the person I’m trying to become.
Not because I’m noble. But because I’m tired of handing over the wheel. I want to make choices that come from clarity — not pressure, noise, or the need to be liked.
Public opinion and the opinion of those in power over our lives can often be loud. It’s dressed up in notifications, (polite) feedback, and “how things are usually done.” Sometimes, it’s dressed up as “only an idiot would do it that way.”
If you’re resonating with any of this, I wrote a book you might appreciate.
It’s called You Don’t Have to Escape to Be Free — a collection of honest reflections about identity, meaning, and building a life you don’t want to run away from.
You can check it out here: https://books.by/aaronpace
Those voices, those opinions, are not the arbiters of truth. They don’t know who I am when the noise stops. They don’t know what I’m building. They don’t sit across the dinner table from my wife. They don’t hear the voice of one of my kids when they say, “Thanks for being there.”
These days, the truth doesn’t earn much applause, but it does hold.
I haven’t stopped caring what people think. I still want to be respected and heard. It still stings when I make something that doesn’t connect the way I hoped it would. But I’m slowly, steadily learning to give less weight to those things.
If it’s honest, aligned with what matters to me, and helps me live with integrity — even when no one sees, maybe especially when no one sees — then that’s the measure I want to use.
The soda fight was fun, but I don’t need another one of those. I don’t need to engage in anything noisy or messy just to feel like I belong. I don’t need twenty stolen cans to prove I’m worthy of joy. I just need to tell the truth. Even if no one claps. Even if nobody sees it.
I need to keep building a life that fits — not one that looks good from the street.
And that is enough.